Advertising campaigns used by Sugar Cosmetics to build its brand.

Name it startups or big established brands,, running successful campaigns is very necessary to keep target audience hooked to the product irrespective of how old and big the company is… Here you will see few of the companies recent ad campaigns. Hope you will find it insightful.


SUGAR Cosmetics has rolled out its #ShukarHainSUGARHain television commercial featuring actors Ranveer Singh and Tamannaah Bhatia, with a guest appearance from Vineeta Singh, co-founder and CEO of SUGAR Cosmetics.

The #ShukarHainSUGARHain commercial highlights the brand’s USP of transfer-proof lipsticks and is off to a start with simultaneous launches on television, OOH, print, radio and cinema. This campaign further amplified across various mainstream digital, social media channels, OTT and various retail touchpoints, the company said in a statement.


SUGAR Cosmetics, one of India’s fastest-growing beauty brands celebrated women through their #EveryWomanIsAWonderWoman Campaign on social media. Launched around International Women’s Day, the campaign reached 19.8+ Million people, and encouraged them to embrace & love everything about themselves. Alongside, the brand even launched their first-ever product collaboration SUGAR X WONDER WOMAN, an invincible and super awe-inspiring Wonder Woman collection of lips & face makeup, after acquiring the rights from Warner Bros.

Media for a period of 1 year from the launch. The brand kickstarted #EveryWomanIsAWonderWoman campaign on social media on 4th March onwards and brought together 5700+ woman sharing their stories of acceptance and loving themselves, on Instagram. This activity saw a total of 5730 posts on Instagram, using #EveryWomanIsAWonderWoman which garnered approx. 17.4M reach for the brand.

#Getthepicture and #betterwithher

Women’s Day, SUGAR asked women to show their support and fight against female foeticide and infanticide by uploading a family photo across social media platforms like Instagram, Facebook and Twitter wherein they simply scribble out the women in the picture, along with the message – ‘This Women’s Day, make a difference by being the voice of those who didn’t make it! Do your bit to stand up against female foeticide and infanticide in India.

So spread the message and show your support by uploading your scribbled photographs, so the world can truly #GetThePicture. #BetterWithHer #TrySUGAR #SUGARCosmetics’.


SUGAR cosmetics has brought Bollywood actor Tapsee Pannu onboard as the face of its new campaign, #BoldAndFree. The campaign is in sync with the brand philosophies of empowering women to be confident and live beyond society approvals.
Vineeta Singh has mentioned that

“We were very clear that the celebrity has to be someone who is clear, unstoppable and very closely mirrors the aspirational millennial that our consumer really is and Tapsee embodies that,” she said, speaking about why Pannu was chosen as the face of the campaign. Singh also shares that #BoldAndFree is a six month, high decibel campaign that shall be promoted across television as well as OOH while parallelly being amplified over social media.


SUGAR Cosmetics, a cult- favourite amongst millennials, has launched their digital video commercial, around the time of Women’s Day, highlighting the essence of the brand which is to be comfortable in your own skin. With the launch of their extension line for their popular Ace of Face Foundation Stick that now hits a total of 22 shades – the brand provides a range that caters to all Indian skin tones.

The video talks about the real-life struggles around skin tone that almost all women have faced at some point in time in their lives. It is a rebellion against the archaic narrow thoughts of people who sit back and pass judgements on the basis of colour. The opinions featured in the video are a true representation of what the brand’s core target group shared after weeks of first-hand research with audience segments from households to schools, colleges, workplaces and other walks of life. Through this campaign, SUGAR Cosmetics encourages its audience to defy societal jibes that attempt to stereotype women into pre-defined beauty standards and urges them to be comfortable and revel in their own true skin.